Email & SMS That Drive 40 -50% of Your Revenue

We’re a Shopify retention partner and Klaviyo specialists, helping DTC brands turn email and SMS into their most profitable revenue channels. We build lifecycle systems that convert, retain, and scale with intention.

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Our Partners

The Creative Counterpart to Kracked Retention

Sales Bagel is the boutique sister brand to Kracked Retention.

Where Kracked builds enterprise-level retention infrastructure, Sales Bagel works closely with scaling Shopify brands that need high-performance Klaviyo systems without the agency bloat.

You get strategy, execution, and a 22-person retention team behind the scenes, with boutique attention up front.

We don’t just write emails & SMS, we bake them fresh, layer in strategy, and serve them hot. Then we track what matters most: conversion rates and revenue per recipient. The result? Clicks, conversions, and revenue that rise every time.

Our Process

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Designs That Inspire Action

Our templates aren’t just pretty. They’re bold, responsive, and built to stand out in the busiest inboxes. Think everything bagel, not plain.

We craft email copy that’s warm, fresh, and impossible to ignore. The kind that keeps your audience coming back for more.

Copy That Converts

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We continuously refine your strategy, design, and flows to keep performance (and revenue) rising.

Test, Tweak & Toast

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Trusted by 50+ Brands

Case Studies

  • Fuck Advertisement's

  • Feral Fungi

  • Elli Studios

  • Luxury Diamonds Vancouver

Bagel Reviews

“I've had an exceptional experience working with the Sales Bagel team! They have been instrumental in supporting our email, SMS, and broader retention strategy with a level of expertise, organization, and proactivity that helped drive measurable growth. Alice and her team are collaborative, strategic, and deeply invested in performance. 10/10 would recommend!

— Martyne. A Indeed Labs

“Working with Sales Bagel was not only a seamless process, but they really take everything off your plate and in return make your company's revenue. From the organization to strategy to analytics, Sales Bagel is dedicated to seeing their clients' success, and I could not recommend them enough. Thank you, Sales Bagel, for helping me grow my company!”

— Allison. L

Elli Stduios

“Working with Alice and her team has been a pleasure. Their expertise and service consistently go above and beyond, and their approach aligns perfectly with our brand & business objectives.”

— Sonny.S Fuck Advertisements

Our Menu

Choose Your Bagel Package

Different bagels, same goal: turning lifecycle marketing into your secret revenue recipe.

  • Plain

    Build Your Revenue Engine

    For DTC brands looking to establish a lifecycle foundation and convert retention into revenue.

    → Basic Email/SMS Flows

    → Email Campaigns: 4–6 / month

    → SMS Campaigns: 2-4 / month

    → Database Segmentation

    → A/B Testing

    → Monthly Reporting

  • Everything

    Scale Your Retention Revenue

    For scaling DTC brands, ready to grow revenue through an advanced retention strategy.

    → Advanced Email/SMS Flows

    → Email Campaigns: 8-10 / month

    → SMS Campaigns: 5-8 / month

    → Database Segmentation

    → A/B Testing

    → Lead Capture Strategy

    → Advanced Monthly Reporting

  • Loaded

    Your In-House Retention Team

    For high-growth DTC brands ready for a full-service team optimizing every touchpoint.

    → Advanced Email/SMS Flows

    → Email Campaigns: 10+ / month

    → SMS Campaigns: 8+ / month

    → Database Segmentation

    → Advance A/B Testing

    → Advance Lead Capture Strategy

    → Advanced Monthly Reporting

Meet the Team

Sales Bagel is led by founder Alice Galperin, working alongside Gage and Aaron, the founders of Kracked Retention. Together, we combine creative email design with advanced lifecycle strategy to help Shopify brands turn Klaviyo into a powerful revenue channel. Behind the scenes is a team of 23 talented designers, analysts, strategists, and copywriters working together to drive real results for our clients.

Gage Flesher

Founder, Kracked Retention

Alice Galperin

Founder, Sales Bagel

Aaron Bermingham

Founder, Kracked Retention

Sales Bagel was born from the frustration of watching great DTC brands plateau. Not because their products weren’t incredible, but because their lifecycle strategy wasn’t.

Founded by Alice Galperin, a Shopify founder turned retention strategist, Sales Bagel blends human creativity, data, and AI precision to turn your owned channels into revenue engines.

We’re not your typical email agency. We’re your lifecycle growth partners. We delve deep into your customer journey, crafting systems that transform first-time buyers into loyal advocates.

Every campaign we bake combines strategy, storytelling, and intelligent automation, because real growth isn’t about guessing what converts, it’s about knowing.

Fewer clients, deeper partnerships, smarter growth.

That’s the Sales Bagel way: baked in strategy, layered with heart, and always served warm.

About Us

Built by a founder, for founders ready to scale smarter

FAQ

  • We help Shopify DTC brands grow through lifecycle marketing — aka email and SMS that actually sell. From flows to campaigns, we build and manage the systems that turn browsers into buyers and buyers into loyal fans.

  • We’re experts in Klaviyo for email & SMS, and we work exclusively with Shopify brands. It’s our bread and (cream) cheese.

  • We don’t just send pretty emails. We build full lifecycle systems backed by data, strategy, and AI insights.
    Think of us as your revenue partner, not just a service provider. Every campaign is tested, refined, and optimized to perform better (and toastier) over time.

  • We offer three levels: Plain, Everything, and Loaded Bagel.
    Each one is designed for a different stage of growth, from foundational setup to full-scale lifecycle management.
    You choose your bagel, and we handle the rest — strategy, copy, design, and optimization.

  • Everything runs through Notion — your brand’s central hub for strategy, timelines, copy, and design.
    You’ll have a dedicated space shared with our team, giving you full visibility into progress, approvals, and deliverables.
    It keeps communication seamless between you, our designers, and your account lead. No messy email threads, just one buttery-smooth workflow.

  • AI is baked into everything we do. From predictive segmentation and A/B testing to faster design workflows and smarter campaign analysis.
    We blend human creativity with machine precision so your brand gets the best of both worlds.

  • Our clients typically see 30–50% of total revenue driven by email & SMS within the first few months.
    That’s because we don’t just optimize, we build systems that grow smarter with every send.

  • For new clients, setup usually takes 1–2 weeks depending on your brand assets and tech stack. After that, it’s smooth sailing. We handle ongoing campaigns and optimizations every month.

  • Simple, pick your bagel package and book a call.
    We’ll audit your current setup, identify opportunities, and start baking your lifecycle system from there.